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Pleased to meet you!

I'm a Graphic Designer with more than nine years of experience helping organizations bring their ideas to life through branding, marketing, digital experiences, and event design. Throughout my career, I've partnered with nonprofit organizations, technology communities, and global gaming brands to create visual experiences that connect with audiences and support meaningful growth.

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My approach to design is shaped by a unique upbringing. Growing up in a military family meant moving frequently and calling many places home—including Florida, Ohio, Washington, Texas, Oregon, California, the United Kingdom, and now Pennsylvania. Each community had its own personality, culture, architecture, and stories, and those experiences taught me to pay attention to the details that make places and people unique.

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That curiosity continues to influence my work today. Whether I'm exploring a new city, visiting a National Park, attending a local event, or simply observing how people interact with the spaces around them, I'm constantly gathering inspiration. I believe great design starts with understanding people, their experiences, and the stories they want to tell.

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Professionally, I've led brand and marketing initiatives, designed websites and digital campaigns, developed event identities, and helped organizations create stronger connections with their audiences. My work combines strategic thinking with visual storytelling, ensuring that every design decision serves a purpose and supports broader business goals.

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When I'm away from my desk, you'll usually find me exploring the outdoors, planning my next National Park adventure, discovering local restaurants and neighborhoods, or watching sports. Those experiences keep me inspired, grounded, and always looking at the world through a creative lens.

At the end of the day, I'm passionate about creating thoughtful, memorable design that helps organizations tell their stories and build lasting connections with the people they serve.

  • LinkedIn

Microsoft Alumni Network Re-Branding & Marketing

The Microsoft Alumni Network’s social media presence serves as a key touchpoint for engaging a global community of former employees—sharing stories, promoting events, and communicating member benefits. I led the visual branding and design of all social media content, creating a cohesive and recognizable identity across platforms while supporting a wide range of campaigns and initiatives.

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Challenge

The social media presence needed a consistent and recognizable visual identity while supporting a diverse range of content types—from storytelling and announcements to event promotion and member engagement campaigns. The design system had to be flexible, scalable, and optimized for performance across platforms, while maintaining alignment with Microsoft’s brand and the Alumni Network’s distinct voice.

 

Approach

Visual Identity & System Design

I established a cohesive and scalable social media design system:

  • Developed standardized templates, layout systems, and visual guidelines

  • Defined typography, color usage, and graphic elements optimized for digital platforms

  • Ensured consistency across all posts while allowing flexibility for varied content

 

Campaign & Content Design

I created visual campaigns to inform, engage, and grow the alumni community:

  • Designed campaigns highlighting member benefits, encouraging sign-ups and participation

  • Developed creative for storytelling posts that showcased alumni journeys and impact

  • Built branded assets for recurring content series to strengthen recognition and continuity

 

Event Promotion & Branding

A key focus was supporting major events through social media:

  • Designed promotional assets for events such as Connect and Power of the Pack

  • Created cohesive visual systems that aligned with each event’s branding

  • Developed pre-event, live-event, and post-event content to maximize engagement

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Outcome

The result was a cohesive and engaging social media presence that:

  • Strengthened brand recognition for the Microsoft Alumni Network

  • Increased engagement through visually compelling and consistent content

  • Effectively communicated member value and benefits to current and prospective audiences

  • Supported event visibility and participation through targeted promotional design

  • Created a scalable foundation for ongoing campaigns and content growth

Microsoft Alumni Network Global Summit 2025

The Microsoft Alumni Global Summit 2025 brought together over 450 alumni from 22 countries for two days of connection, learning, and celebration at Microsoft’s Redmond campus. I led the visual branding and experiential design for both flagship events—Connect 2025 and Power of the Pack—creating a cohesive, immersive environment that reflected the energy, legacy, and forward-looking spirit of the alumni community.

 

My Role

Lead Visual Brand & Experiential Designer

  • Owned the end-to-end visual identity and environmental design strategy

  • Led the creative direction for both events, from concept through execution

  • Designed branding systems, signage, stage visuals, and on-site experiences

  • Partnered with stakeholders and event leadership to ensure alignment and impact

 

Challenge

The events required a unified yet flexible visual system that could scale across multiple spaces, formats, and audience touchpoints. The experience needed to resonate with a diverse, global audience while balancing Microsoft’s brand heritage with a fresh, forward-looking aesthetic. Additionally, the design had to support both functional clarity and emotional engagement within a live event environment.

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Approach

Visual Identity & Brand System

I developed a cohesive visual language that translated event themes into a unified design system:

  • Created a comprehensive branding system spanning both Connect 2025 and Power of the Pack

  • Defined color palettes, typography, and graphic motifs that balanced nostalgia with innovation

  • Ensured consistency across all visual assets and attendee touchpoints

 

Environmental & Experiential Design

I designed the physical and spatial experience to bring the brand to life:

  • Planned and designed environmental graphics, signage systems, and wayfinding

  • Developed stage backdrops, presentation visuals, and large-scale branded elements

  • Conceptualized decorative elements that enhanced atmosphere and immersion

 

Multi-Touchpoint Execution

The experience was carried consistently across all attendee interactions:

  • Applied branding across digital displays, printed materials, and on-site installations

  • Ensured visual cohesion from arrival to departure, reinforcing the event narrative

  • Balanced aesthetics with functionality to support smooth event flow and navigation

 

Collaboration & Alignment

Worked closely with cross-functional teams to deliver a unified experience:

  • Partnered with event leadership and stakeholders to align creative with event goals

  • Iterated on designs to meet logistical requirements and production constraints

  • Maintained quality and consistency across multiple vendors and deliverables

 

Outcome

The result was a cohesive and immersive event experience that:

  • Strengthened the Microsoft Alumni Network’s brand presence on a global stage

  • Elevated attendee engagement through thoughtful and memorable design

  • Created an environment that fostered connection, pride, and inspiration

  • Successfully balanced legacy and innovation, resonating with a diverse audience

Microsoft Alumni Voices

Microsoft Alumni Voices is a storytelling platform designed to highlight the journeys, insights, and impact of Microsoft alumni. I led the complete UI/UX design and visual branding for the site, creating a cohesive and engaging digital experience that brings long-form storytelling to life while strengthening the Microsoft Alumni Network’s digital presence.

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My Role

Lead UI/UX Designer & Visual Brand Designer

  • Owned end-to-end design strategy from concept through final execution

  • Defined and implemented the full visual identity of the platform

  • Designed all user experiences, layouts, and interaction patterns

  • Collaborated with stakeholders to align design with content and business goals

 

Challenge

The platform required a modern, scalable design system that could support rich, editorial-style storytelling while remaining intuitive and accessible to a broad audience. The experience needed to balance brand alignment with Microsoft while establishing a distinct identity for the alumni community.

 

Approach

UX Strategy & Information Architecture

  • I developed a clear and intuitive structure for the site, focusing on discoverability and readability. This included:

  • Mapping user journeys to support seamless exploration of stories and content

  • Organizing content into a scalable and flexible architecture

  • Designing navigation systems that feel simple and frictionless

 

UI Design & Interaction

I created wireframes and high-fidelity designs that prioritize clarity, accessibility, and visual hierarchy:

  • Designed responsive layouts optimized for desktop and mobile

  • Developed modular components to support a variety of content types

  • Focused on typography and spacing to enhance long-form readability

 

Visual Branding

I established a complete visual identity system that defines the look and feel of the platform:

  • Created a cohesive color palette, typography system, and layout framework

  • Designed a modern, polished aesthetic that complements Microsoft’s brand while standing on its own

  • Built a scalable design system to ensure consistency across all pages and future content

 

Content Experience

A key focus was elevating storytelling through design:

  • Crafted editorial-style layouts that highlight narrative flow

  • Integrated imagery and visual elements to enhance emotional engagement

  • Ensured content remained the focal point while being visually compelling

 

Outcome

The final product is a refined, scalable platform that:

  • Delivers a seamless, user-friendly experience across devices

  • Elevates alumni stories through thoughtful, engaging design

  • Establishes a strong and consistent visual presence for the Microsoft Alumni Network

  • Provides a flexible foundation for ongoing content growth and expansion

Connect 2023

Overview

Microsoft Alumni Connect 2023 was a two-day global summit hosted at Microsoft’s Redmond campus, bringing together 650 former employees from 18 countries. The event focused on reconnection, professional networking, and community-building among alumni. I led the visual branding and oversaw all visual aspects of the event, creating a cohesive and engaging experience that supported both structured programming and social interaction.

 

My Role

Lead Visual Brand & Experiential Designer

  • Developed the complete visual identity for the event

  • Managed and executed all visual design elements across the full attendee experience

  • Designed stage visuals, environmental graphics, and event signage

  • Directed visual storytelling across sessions, networking spaces, and social events

 

Challenge

The event required a unified visual system that could scale across multiple environments and touchpoints while maintaining clarity and consistency. The design needed to support both functional communication—such as session navigation and wayfinding—and atmospheric elements that encouraged connection and engagement. Additionally, the experience needed to feel polished and cohesive while accommodating a large, diverse international audience.

 

Approach

Visual Identity & Branding

I created a distinctive and cohesive visual identity for Connect 2023:

  • Developed the event’s branding system, including color palette, typography, and graphic elements

  • Established a clean, modern aesthetic that aligned with Microsoft’s brand while creating a unique event presence

  • Applied the identity consistently across all visual outputs

 

Stage & Presentation Design

I designed visuals that supported content delivery and elevated the event experience:

  • Created stage backdrops and presentation visuals for keynote and breakout sessions

  • Ensured visual clarity and hierarchy for readability in large spaces

  • Coordinated with lighting design to enhance atmosphere and visual impact

 

Environmental Graphics & Wayfinding

I focused on creating a seamless and intuitive physical experience:

  • Designed signage systems to guide attendees to sessions, networking areas, and key locations

  • Balanced functional clarity with visual cohesion

  • Ensured consistent branding across all printed and environmental materials

 

Social Event Experience

I extended the brand into more informal, experiential moments:

  • Designed visual elements for the social hour to create an inviting and engaging atmosphere

  • Incorporated branding into environmental details that enhanced networking and connection

  • Maintained visual continuity while adapting to a more relaxed, celebratory tone

 

Outcome

The final experience delivered a cohesive and visually engaging event that:

Supported smooth navigation and clear communication for a large-scale audience

Enhanced attendee engagement across both formal sessions and social environments

Established a strong and consistent visual identity throughout the event

Fostered connection and community through thoughtful, immersive design

Paizo Print Design

At Paizo, a leading publisher in the tabletop gaming industry known for titles like Pathfinder and Starfinder, I contributed to bringing immersive game worlds to life through visual branding, print design, and creative direction. My work spanned digital and physical touchpoints, with a strong focus on designing high-quality printed materials that enhance gameplay and storytelling. I also served as the visual design lead for Paizo’s Organized Play program, shaping the visual identity for a global community of players and events.

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My Role

Visual Designer & Organized Play Design Lead

  • Led visual design for Paizo’s Organized Play initiatives, supporting a global player network

  • Designed and produced print-ready assets including books, packaging, and playing cards

  • Created branding elements such as logos, page borders, and graphic systems

  • Directed freelance artists and collaborated with internal teams to maintain visual consistency

 

Challenge

Paizo’s products required highly detailed, visually cohesive design across both print and digital formats. The challenge was to maintain brand consistency while supporting a wide range of content—from rulebooks and game assets to organized play materials and marketing campaigns. Print production added an additional layer of complexity, requiring precision in layout, color, and file preparation to meet high publishing standards.

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Approach

Print Design & Production

I played a central role in designing and preparing high-quality print materials:

  • Managed layout and production for books, packaging, and card-based products

  • Designed page systems, borders, and typographic treatments that support readability and immersion

  • Ensured all files were print-ready, adhering to production specs and quality standards

  • Collaborated with production teams to maintain color accuracy and consistency across runs

 

Visual Branding & Asset Creation

I established and executed cohesive branding across multiple product lines:

  • Designed logos, graphic motifs, and visual elements aligned with Paizo’s game worlds

  • Maintained brand integrity while adapting visuals to different formats and audiences

  • Created scalable systems to support ongoing content production

 

Art Direction & Collaboration

I worked closely with artists and cross-functional teams to deliver high-quality results:

  • Provided creative direction and feedback to freelance illustrators

  • Ensured alignment between illustration, branding, and overall product vision

  • Collaborated with writers, editors, and marketing teams to unify storytelling and design

 

Social & Marketing Design

I supported product launches and campaigns through engaging visual content:

  • Designed social media graphics and promotional materials to boost audience engagement

  • Created cohesive campaign visuals that aligned with product branding and release strategies

  • Helped strengthen Paizo’s digital presence through compelling, brand-consistent design

 

Outcome

The work delivered a cohesive and high-quality visual experience that:

  • Elevated the production value and usability of Paizo’s printed products

  • Strengthened the visual identity of Organized Play on a global scale

  • Enhanced player immersion through thoughtful, detail-oriented design

  • Supported successful product launches and increased audience engagement

  • Maintained a consistent brand presence across print, digital, and live experiences

Hooked, Inc. Social Media Branding

At Hooked, I contributed to rebranding efforts and the expansion of product offerings through high-impact marketing and advertising content. My work focused heavily on social media marketing, where I developed engaging, performance-driven visuals that strengthened brand presence and drove measurable results across multiple platforms.

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My Role

Visual Designer & Social Media Marketing Creative

  • Led the design of social media marketing content and digital campaigns

  • Developed creative assets for advertising, in-app messaging, and promotional materials

  • Partnered with marketing and sales teams to align creative with business goals

  • Delivered high-quality visuals on tight timelines in a fast-paced environment

 

Challenge

The company required a steady stream of engaging, high-performing content to support rapid growth and evolving product offerings. Social media assets needed to capture attention quickly, communicate value clearly, and drive user engagement and conversion—all while maintaining brand consistency and meeting aggressive deadlines.

 

Approach

Social Media Marketing & Campaign Design

I focused on creating visually compelling content optimized for performance:

  • Designed scroll-stopping social media graphics tailored for platform-specific engagement

  • Developed campaign visuals that supported product launches and promotional initiatives

  • Balanced bold creative with clear messaging to drive clicks, installs, and conversions

 

Content Strategy & Brand Reinforcement

I helped shape a more cohesive and recognizable brand presence:

  • Contributed to rebranding efforts through updated visual styling and tone

  • Ensured consistency across campaigns while allowing flexibility for different audiences

  • Created repeatable visual frameworks to scale content production

 

Multi-Channel Marketing Assets

I extended campaign visuals across a range of touchpoints:

  • Designed in-app messages that reinforced marketing campaigns and increased user action

  • Created street flyers and physical marketing materials to support local outreach

  • Maintained consistency between digital and print assets for a unified brand experience

 

Cross-Functional Collaboration

I worked closely with internal teams to align creative execution with strategy:

  • Partnered with marketing to translate campaign goals into effective visual storytelling

  • Collaborated with sales to ensure client needs were reflected in deliverables

  • Iterated quickly based on performance feedback and evolving priorities

 

Speed & Execution

Thrived in a high-volume, fast-paced production environment:

  • Delivered high-quality creative under tight deadlines

  • Managed multiple campaigns simultaneously without sacrificing design quality

  • Adapted quickly to shifting priorities and business needs

 

Outcome

The work resulted in a stronger, more engaging marketing presence that:

  • Increased sales and user engagement through targeted, visually compelling campaigns

  • Elevated brand consistency across social media and marketing channels

  • Supported successful product launches and promotional initiatives

  • Established scalable systems for ongoing content creation and campaign execution

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